About Us

Born in Auckland, Designed for Everywhere

Welcome to Not/Normal, where style meets authenticity. Founded in the heart of Auckland, we set out to create clothing that reflects the effortless, laid-back vibe of New Zealand while embracing global trends. Whether you’re strolling down Queen Street, catching waves at Piha, or heading out for a night in the city, our pieces are designed to move with you.

Quality, Sustainability & Individuality

We believe fashion should be more than just something you wear—it should be a statement. That’s why we carefully curate high-quality materials, focusing on sustainability without compromising on style. Our collections are designed with versatility in mind, giving you wardrobe staples that stand the test of time.

More Than Just a Brand

Not/Normal is a community of creators, adventurers, and trendsetters. We’re inspired by Auckland’s vibrant culture, diverse influences, and the spirit of exploration that defines New Zealand. Our mission is to bring you fashion that feels as good as it looks—clothing that empowers confidence and individuality.

Join the Movement

We’re more than just a clothing brand—we’re a lifestyle. Follow us on social media, tag us in your looks, and be part of the Not/Normal family. Let’s make every outfit an expression of who you are.